Daily negotiations and simple asks can shift the tone of the agency's relationship from trusted advisor to vendor status — showing up as order-taking, clients dictating creative or strategy, tightening deadlines, excessive scope creep, burned-out teams and increased tension between account and creative teams.
Key Focus Areas
- Identifying and responding better to client pressure tactics and avoiding scope creep
- Understanding when the client has shifted from a conversation to a negotiation
- Shifting the tone of your client relationship from order-taker to trusted advisor
- Gaining more control and leverage by increasing awareness of the negotiation cycle
- Understanding the link between client happiness (giving in on everything) and agency profitability
- Recognizing the difference between relationship building and trust building
- Learning how to say no in a way that reinforces the agency's position as advisor
- Avoiding common agency habits that can weaken your position
- Improving internal negotiation dynamics between account and creative
Let's talk about your agency.
Contact us to learn how this program can be customized for your team.
Get in Touch