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Presenting and Selling Creative

As much as it would be wonderful if the work sold itself, that is simply not true. Clients and prospects need to be sold on the greatness of an idea. Creative and digital team members face different challenges presenting and selling their work compared to account, media and strategy folks.

The goal of this session is to help creatives have their work more readily approved by both existing clients and prospective clients.

Key Focus Areas

Building creative staff's business credibility so that the client listens to them
Selling the idea instead of the execution
Defending work without sounding defensive
Using clear, definitive language to present concepts as opposed to saying "cool" or "fun"
Projecting enthusiasm for the work that comes across as genuine
Handling nerves more effectively
Improving physical communication skills — eye contact, movement, eliminating filler words (um)

Explore Other Services

Pitch Consulting Negotiation Training for Account Staff Persuasion Training Presentation Training New Business Pitch Training Managing Presentation Nerves Executive Coaching Leadership Training Growing Existing Accounts Team Communication Training Becoming a Better Manager

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